The SMPLCTY Coordinates Tee blends minimal design with meaning. Built from soft, breathable cotton, this piece carries the brand’s identity in its purest form — a clean front paired with the iconic 52.9225° N coordinate logo on the back. A reminder of origin, direction, and the mindset behind SMPLCTY: designed for those who move with purpose.
Cut for everyday wear, the tee delivers a relaxed silhouette that sits perfectly with cargos, denim, or layered fits. Lightweight, durable, and made to hold its shape, it’s the kind of essential that becomes part of your weekly rotation without trying.
Care Instructions
Keep your tee looking fresh and the print sharp by following these essentials:
Machine wash cold (30°C)
Wash inside out to protect the print
Use mild detergent
Do not bleach
Tumble dry low or air‑dry
Do not iron directly on print
Do not dry clean
These steps keep the fabric soft, the colour rich, and the coordinates logo crisp.
Why This Piece Hits
The Coordinates Tee isn’t loud — it’s intentional. It carries identity without shouting, and it fits perfectly into the clean, premium aesthetic SMPLCTY is built on.
